Things you need to know to market your business when under COVID-19 lockdown
(Its very important to market now than any other time!)
There is a lot about COVID-19 symptoms, precuations, treatment, etc. already on the internet:
– how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more.
But outside of personal concerns, there are added professional concerns for small business owners trying to minimize financial impact on their businesses during this time.
If you are running a small business, you definitely will have these questions in your mind:
How is COVID-19 going to affect my business?
How can I grow my business at this time?
Should I be working on marketing my business in this situation?
The answer to the last question is Yes and here it is why:
At times like these, some businesses have a tendency to pull back or stop their marketing all together (like your competitors!) while the smartest businesses use it as an opportunity to get ahead.
So which one are you?
You have two options as a business owner:
Option #1: Embrace being a victim, pause all advertising efforts & brace for little to no results.
Option #2: Take your business by the horns and maximize this opportunity to get ahead!